Comparisons anchored on Matomo, the GPL-3.0 web analytics platform from InnoCraft with a free On-Premise edition, paid premium plugins and an EU-hosted Matomo Cloud.
Matomo's full web analytics suite on PHP and MySQL against Plausible Community Edition's lightweight cookieless analytics on ClickHouse: reports, ecommerce and goals, Google Analytics import, server sizing, licensing and what each self-hosted edition leaves out.
Matomo (GPL-3.0, PHP and MySQL) against Umami (MIT, Node.js and PostgreSQL): depth of reporting, premium plugins, cookieless tracking, hosting requirements and upgrade effort, and when a small Umami install replaces a Matomo server.
Marketing web analytics in Matomo against PostHog's product analytics suite with session replay and feature flags: self-hosting support (PostHog's hobby deploy is unsupported and sized for about 100k events a month), data volumes, licenses and which team owns each tool.
The three self-hosted analytics tools buyers shortlist to replace Google Analytics, side by side: license, stack, server sizing, cookieless tracking, Google Analytics import, features held back for the paid cloud and the effort to run each one.
Matomo On-Premise, free with unlimited users and hits, against Matomo Cloud's hit-based plans: server sizing by monthly pageviews, premium plugin costs on each, data location, upgrades and the traffic level where self-hosting pays off.
Whether Matomo or Plausible lets a site skip the cookie banner: Matomo's consent-exempt configuration under CNIL and other EU authorities' rules, Plausible's cookieless design, what self-hosting changes for GDPR and the settings each needs.
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