Transparency, governance and penalties

Article 50 transparency duties for chatbots, synthetic content, emotion recognition and deepfakes; harmonised standards and presumption of conformity; who enforces the Act; the right to explanation; and the fines in Articles 99 and 101.

Article 50(1) Disclosure of AI interaction

The provider's duty to design chatbots and other AI that interacts directly with people so that those people know they are dealing with an AI system, the obviousness and law enforcement exceptions, and timing.

Article 50(2) Machine-readable marking of synthetic content

The provider's duty to mark AI-generated audio, image, video and text in a machine-readable, detectable way, the technical standard it must meet, the December 2026 grace period for existing systems, and the code of practice that supports it.

Articles 64 to 75 Governance and market surveillance

Who enforces the AI Act: the AI Office and AI Board, national notifying and market surveillance authorities, the status of national designations, and the AI Office's expanded supervisory and fining powers since the 2026 amendment.

Article 99 Penalties

The three tiers of maximum administrative fines for operators and notified bodies, the lower caps for SMEs and small mid-caps, the factors authorities weigh, and Member State penalty rules, including fines on EU institutions under Article 100.

Talk to our team.

Tell us what you're working on, whether it's a deployment, an audit, a security test or a cyber range. You'll speak with an engineer who can help you scope it.

  • 30-minute call: free, with no obligation.
  • NDA on request: we can sign before you share details.
  • Clear next steps: a scope and plan after the call.