Klaviyo is a hosted email and SMS marketing platform built around e-commerce data and priced by active profiles; pages here cover replacing it with self-hosted Mautic or Dittofeed.
Comparing Klaviyo with self-hosted Mautic for store email and SMS: segmentation, flows against Mautic campaigns, SMS through Twilio, forms and landing pages, the e-commerce data Klaviyo builds in and Mautic needs integrated, and cost as profiles grow.
For product-led and app businesses on Klaviyo: Dittofeed's event-driven journeys over email, SMS, push and WhatsApp, data in through Segment or API, developer workflows, and the marketer-facing features it does not yet match.
Moving from Klaviyo to Mautic: exporting profiles and consent to CSV, what cannot be exported such as events and message history, importing into Mautic, rebuilding flows and forms, porting SMS numbers and reconnecting store data.
Klaviyo's own exit checklist and its export limits: list and segment CSVs up to 700 columns, the event and message history they leave out, template and analytics exports, SMS number porting, and the order to do it in before cancelling.
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