ActiveCampaign is a hosted email marketing and automation platform for small and mid-sized businesses, sold in tiers by contact count; pages here cover replacing it with self-hosted Mautic.
Comparing ActiveCampaign with self-hosted Mautic: automation builder limits by plan against unlimited Mautic campaigns, segmentation, forms and landing pages, CRM features ActiveCampaign sells as an add-on, and the deliverability work Mautic leaves to you.
Moving from ActiveCampaign to Mautic: exporting contacts, tags and custom fields, CSV import into Mautic, rebuilding automations as campaigns, forms and site tracking, connecting an email provider and warming the new sending domain.
Cost of ownership by component: ActiveCampaign plans by contact tier, user counts and the CRM add-on, against Mautic hosting, an email delivery provider, migration, upgrades and the person who runs it, and how each scales with list size.
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